AI practices

How I use AI in my design work

Over the past couple of years, I’ve been gradually weaving AI tools into my day-to-day work as a designer. With the same number of hours in a day, it now feels like more can be done, but in a sustainable fashion. These tools help me be more creative, communicate more clearly, make sense of complex information, and show an idea in its realest form.
I use AI in three main areas.

Content | Imagery | Prototyping

AI with content

Tools like GPT have been handy. Beyond the obvious tasks like cleaning up writing, or drafting documents, I’ve found deeper value in how they help with structuring messy information, identifying patterns in feedback, and reaching a clearer starting point more quickly. I’ve shared a few examples of how I use AI regularly below. Each one plays a different role, depending on the kind of input I’m working with or the outcome I’m aiming for.

I am continually learning how to work more effectively with AI, as the technology is constantly evolving. And it's not automatic, AI requires judgment, oversight and intentionality.

Turn technical docs into design briefs. Tool used: ChatGPT PM specifications and engineering documents often arrive in a state that’s either too technical or too ambiguous to work from. I used to spend a lot of time reworking them, reformatting, rewriting, and trying to clarify what actually needed to be designed. I started using GPT to help rephrase and restructure these documents into something more closely resembling a design brief. While it still requires judgment and editing, it saves time and helps me reach a clearer, more usable starting point.

Making sense of feedback and doing competitive analysis. Tools used: ChatGPT, Claude, Notebook LLM I sometimes work with raw feedback, including interview transcripts, GPT and Claude have helped make this more manageable. I often copy and paste blocks of feedback or user reviews into GPT, which enables me to identify recurring themes, extract illustrative quotes, and organize the information into a digestible format. Claude organizes content as “artifacts,” and GPT enables me to create custom workspaces that preserve context and facilitate ongoing exploration of the data. However, Notebook LLM has become my go-to tool for accuracy. It reduce hallucinations and cites the source of the information.

Using AI with imagery

I have used SORA AI to generate images, and our team at Zoomcar created a GPT to develop illustrations of similar design language. Here are my experiments with using AI with imagery,

The following is an example of one of the explorations we did for the milestone loyalty program at Zoomcar, and we thought of stamps as collectables.

Using AI for prototyping

However, I recently started using Figma Make, and I found it easier to prototype the exact interaction to communicate with the developer's team.
This is one of the prototype examples I shared with them for a scratch card.

With many tools available, there's surely a lot more for me to learn and integrate into my design process. I believe AI should not be a replacement but used as a tool to explore vast possibilities that were a hindrance before for an individual.

Let's Connect

Kinjalagrawal7802@gmail.com

Create a free website with Framer, the website builder loved by startups, designers and agencies.