Widget That Drove a 40% Listing Extension Rate at Zoomcar
Widget That Drove a 40% Listing Extension Rate at Zoomcar
Zoomcar is a self drive car-sharing platform in India. It allows users to rent cars and has over 20,000 hosts offering various car options.
Timeline
October 2024
PLATFORM
Zoomcar Host App, OneApp
Problem Statement
Problem Statement
Our research revealed that many Zoomcar Hosts aren’t aware they need to create a listing to start receiving bookings. Additionally, they need more intuitive tools to manage their listings effectively.
Zoomcar offers features to make hosts life easier but is hidden in the flows, Many Hosts lack awareness that they can opt in/out for late night bookings, or auto extend their car’s availability for the booking.
First-time Hosts often don’t realise they need to renew listings after they expire, so they stop receiving bookings without knowing why.
Some Hosts, rather than pausing unavailable dates, create multiple listings excluding these dates — while others simply decline bookings on dates they’re unavailable, impacting their ratings and missed earning opportunities.
This confusion can lead to frustration and impact Host retention.
Our research revealed that many Zoomcar Hosts aren’t aware they need to create a listing to start receiving bookings. Additionally, they need more intuitive tools to manage their listings effectively.
Zoomcar offers features to make hosts life easier but is hidden in the flows, Many Hosts lack awareness that they can opt in/out for late night bookings, or auto extend their car’s availability for the booking.
First-time Hosts often don’t realise they need to renew listings after they expire, so they stop receiving bookings without knowing why.
Some Hosts, rather than pausing unavailable dates, create multiple listings excluding these dates — while others simply decline bookings on dates they’re unavailable, impacting their ratings and missed earning opportunities.
This confusion can lead to frustration and impact Host retention.
Goal
Goal
Empower Hosts with clearer control and visibility over their listings, offer them easy access to preferences to make their experience easy on the platform.
Ultimately boosting booking fulfillment rates, improving ratings, and increasing Host retention.
Empower Hosts with clearer control and visibility over their listings, offer them easy access to preferences to make their experience easy on the platform.
Ultimately boosting booking fulfillment rates, improving ratings, and increasing Host retention.
What is a Listing? How Does it Work for Hosts at Zoomcar?
What is a Listing? How Does it Work for Hosts at Zoomcar?
A listing is how Hosts make their car available for bookings. After onboarding a car, Hosts must select specific dates when the car will be bookable.
This process of setting dates for availability is called Creating a Listing.
A listing is how Hosts make their car available for bookings. After onboarding a car, Hosts must select specific dates when the car will be bookable.
This process of setting dates for availability is called Creating a Listing.
Current flow
Current flow
On the Host app, the homepage features a component Manage Your Cars that links to the Your Listings page.
This page provides Hosts with all the details about their listings, including access to listing preferences and a Create Listing button.
On the Host app, the homepage features a component Manage Your Cars that links to the Your Listings page.
This page provides Hosts with all the details about their listings, including access to listing preferences and a Create Listing button.
There are four primary states:
- Live: The car is currently available for booking.
- Upcoming: The listing is set to start on future dates.
- Ending Soon: A prompt to renew, as the listing will end soon.
- Not Listed: The car isn’t available for bookings.
There are four primary states:
- Live: The car is currently available for booking.
- Upcoming: The listing is set to start on future dates.
- Ending Soon: A prompt to renew, as the listing will end soon.
- Not Listed: The car isn’t available for bookings.
In reviewing the several iterations, we noticed that the homepage layout felt a bit unstructured:The Zoomcar logo is essential and needs prominent placement.The car selector could use improvement for a more intuitive experience.
To encourage Hosts to create listings, key controls should be displayed prominently.Additionally, a guided tour will help educate Hosts on the terminology and newly introduced features.
In reviewing the several iterations, we noticed that the homepage layout felt a bit unstructured:The Zoomcar logo is essential and needs prominent placement.The car selector could use improvement for a more intuitive experience.
To encourage Hosts to create listings, key controls should be displayed prominently.Additionally, a guided tour will help educate Hosts on the terminology and newly introduced features.
The Your Listing section was designed so that each listing state displays dynamic controls, with an info/redirection box offering relevant guidance based on the current state.
We identified that the Upcoming technically falls under Live — indicating the car is available for booking at the current time for future dates. Hosts primarily need clarity on whether the car is bookable or not.
New Approach: We’re differentiating between states and tags:
States: Live, Paused, Ended
Tags under Live state: Live, Upcoming, Ending Soon
Our Product Manager outlined approximately 40+ permutations to cover various host scenarios effectively.
The Your Listing section was designed so that each listing state displays dynamic controls, with an info/redirection box offering relevant guidance based on the current state.
We identified that the Upcoming technically falls under Live — indicating the car is available for booking at the current time for future dates. Hosts primarily need clarity on whether the car is bookable or not.
New Approach: We’re differentiating between states and tags:
States: Live, Paused, Ended
Tags under Live state: Live, Upcoming, Ending Soon
Our Product Manager outlined approximately 40+ permutations to cover various host scenarios effectively.
To explain the term Listing and the controls, we designed a tour for our hosts as well, this component is designed keeping in mind that we would like to educate the hosts on certain features
To explain the term Listing and the controls, we designed a tour for our hosts as well, this component is designed keeping in mind that we would like to educate the hosts on certain features
To explain the term Listing and the controls, we designed a tour for our hosts as well, this component is designed keeping in mind that we would like to educate the hosts on certain features
To explain the term Listing and the controls, we designed a tour for our hosts as well, this component is designed keeping in mind that we would like to educate the hosts on certain features
And folks, That’s how we came up with the solution to help our Hosts to understand Zoomcar platform better and get more bookings with complete control.
And folks, That’s how we came up with the solution to help our Hosts to understand Zoomcar platform better and get more bookings with complete control.
The Impact
The Impact
After launch, we notified our Hosts in the community group and tracked the data. The result was a improvement in engagement, 35% of the hosts interacted with the widget and controls.
40% of hosts who were shown the auto-extension control chose to extend their listings.
Read about how we have continued to help our hosts here.
After launch, we notified our Hosts in the community group and tracked the data. The result was a improvement in engagement, 35% of the hosts interacted with the widget and controls.
40% of hosts who were shown the auto-extension control chose to extend their listings.
Read about how we have continued to help our hosts here.
Conclusion
Conclusion
This project began with a clear goal but evolved as we uncovered deeper insights. Each discussion challenged us to think creatively, leading to a more intuitive design that strengthens communication and support for our Hosts.
This project was completed with the help of Sukrit Mukherjee (Product Manager) and Mayur Ranka (Product Designer).
This project began with a clear goal but evolved as we uncovered deeper insights. Each discussion challenged us to think creatively, leading to a more intuitive design that strengthens communication and support for our Hosts.
This project was completed with the help of Sukrit Mukherjee (Product Manager) and Mayur Ranka (Product Designer).
Thank You.
Thank You.
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